PRIVACY POLICY — STRAIGHTCOVER Effective Date: 09/05/2026
At Straightcover, we value your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with our website, surveys, forms, or any other services we provide.
Please read this policy carefully. By using our website or submitting your information, you agree to the practices described below.
1. Who We Are
Straightcover is an Australian-based lead generation and referral service. We operate an online platform where consumers in the United States can express interest in life insurance products. We connect consumers with licensed, independent life insurance agents and IMOs (Independent Marketing Organizations).
We are not a licensed insurer, insurance agent, or financial adviser. We do not sell or underwrite insurance products.
2. Information We Collect
We collect personal information when you complete a survey or inquiry form on our website, opt in to receive SMS or email communications, book a call through our scheduling tools, or contact us directly.
The information we collect may include:
Full name
Email address
Phone number (including mobile number for SMS purposes)
State of residence
Information about your life insurance needs or interests (as provided through our survey or form)
IP address, device type, and browser information
Cookies and website usage data
We do not collect payment information. Straightcover is a free referral service — you are never charged to use our platform.
3. How We Use Your Information
We use your information to:
Match you with licensed life insurance agents or IMOs best suited to your inquiry
Share your details with those agents so they can contact you directly
Send you confirmations, follow-ups, and appointment reminders
Deliver SMS messages you have opted in to receive
Improve our website, surveys, and services
Comply with applicable legal obligations in Australia and the United States
4. Sharing Your Information — The Core of Our Service
Our service is built on connecting you with licensed agents. Sharing your information is therefore central to what we do, and by using our platform you consent to this.
Specifically, we may share your personal information with:
Licensed life insurance agents and IMOs who will contact you about life insurance options relevant to your inquiry
Third-party service providers who help us operate our platform (such as CRM providers, SMS delivery platforms, and scheduling tools) — these providers are bound by confidentiality obligations and may not use your data for their own purposes
Regulatory or legal authorities where required by law
We do not sell your personal information to unrelated third parties for their own marketing purposes. SMS opt-in data and consent will not be shared with third parties for marketing purposes unrelated to your inquiry.
5. SMS Communications & Opt-In
If you opt in to receive SMS communications from Straightcover, you agree to receive text messages that may include inquiry confirmations, appointment reminders, and follow-up messages related to your life insurance inquiry.
Message frequency will vary. Message and data rates may apply depending on your mobile carrier and plan.
To stop receiving SMS messages at any time, reply: STOP
For help, reply: HELP or contact us at [email protected]
Consent to receive SMS messages is not a condition of any purchase or service.
6. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to understand how visitors use our site and to improve our services and marketing. This may include:
Google Analytics (website traffic and behaviour analysis)
Meta/Facebook Pixel (advertising and retargeting)
Other analytics or marketing tools
You may disable cookies through your browser settings, though doing so may affect some website functionality. Where required by law, we will seek your consent before placing non-essential cookies.
7. How We Protect Your Information
We implement reasonable technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on where you are located, you may have the following rights regarding your personal information:
For US consumers (including California residents under the CCPA):
The right to know what personal information we collect and how it is used
The right to request deletion of your personal information
The right to opt out of the sale of your personal information (we do not sell your data)
The right not to be discriminated against for exercising your privacy rights
For all users (Australian Privacy Principles):
The right to access the personal information we hold about you
The right to request correction of inaccurate information
The right to make a complaint about how your information has been handled
To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe and in accordance with applicable law.
9. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Once your information is no longer needed, we will securely delete or de-identify it.
10. Cross-Border Data Transfers
Straightcover is incorporated in Australia, but our platform serves consumers in the United States. By submitting your information, you acknowledge that your data may be transferred to and processed in Australia and potentially in other countries where our service providers operate. We take reasonable steps to ensure that any such transfers comply with applicable privacy laws.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised Effective Date. Continued use of our website or services after any update constitutes your acceptance of the revised policy.
12. Contact Us
If you have any questions, requests, or complaints regarding this Privacy Policy or how your information is handled, please contact us:
Business Name: Straightcover Email: [email protected] Mailing Address: Level 1, Suite A, 14 Jordan Terrace, Bowen Hills, QLD 4006